Case study on coca cola rural marketing strategies in india uploaded by the advertisement with the tag line - 'thanda matlab cocacola4' was targeted at rural and semi-urban consumers go to any restaurant in the north in the first. However, the poor rural infrastructure and consumption habits that are very different from those of urban people were two major obstacles to cracking the rural. The case discusses in detail the changes brought about by coca cola in distribution, coca cola india's thirst for the rural market: 'thanda' goes rural . With growing prosperity in rural india, multinationals are looking to the coca-cola template to crack the rural market wsj's linda blake reports.
The cola majors, coke and pepsi, are trying to penetrate deep into the rural markets with the rural market being extremely price sensitive, the soft drink simiarly, coke's thanda matlab campaign as well as the chota coke connect with the consumers which helps a brand to make it big in rural india.
Coca-cola and its rural marketing strategy presented by: abhisek khatua presentation on “coca-cola india's thirst for the rural thanda goes rural o cci began focusing on the rural market in the early 2000 s'.
Thanda goes rural in early 2002, coca- cola india launched a new advertisement campaign featuring leading bollywood actor -amir khan.