Case study 1: ge's growth strategy – the immelt initiative name: ping lei student essay awl (ge/mckinsey approach) awl (ge/mckinsey.
In this article we look at what is the ge mckinsey matrix, the method for investment decisions was based on various projections such as. Free essay: awl (ge/mckinsey approach) | 1 describe the business portfolio and the options available to awl the business portfolio of awl's 1998 fiscal , business .
Ge-mckinsey nine-box matrix: is a strategy tool that offers a systematic approach for the multi business corporation to prioritize its investments.
One that arose in the early 1970s was the ge–mckinsey nine-box framework, following on the heels of the boston consulting group's well-known growth share . Approach at addison wesley longman in addition to awl, some of pearson's companies include: the financial his problem: the ge/mckinsey approach.
Awl (ge/mckinsey approach) | 1 describe the business portfolio and the options available to awl the business portfolio of awl's 1998 fiscal.